DETROIT -- General Motors will begin production of the Cadillac ELR plug-in hybrid at an assembly plant here by late 2013, GM North America President Mark Reuss said today.
GM will invest $35 million in its Detroit-Hamtramck plant to prepare for production of the 2014 ELR coupe, Reuss said during a keynote address at the SAE Convergence Conference here. The car will be unveiled in January at the Detroit auto show.
GM assembles the Chevrolet Volt plug-in hybrid at the plant. The ELR's powertrain will be similar to that of the Volt, which can travel about 38 miles on electric power from a T-shaped lithium ion battery before a small gasoline generator kicks on to power the car's electric motor.
When the ELR goes on sale, it will be the market's first electric luxury coupe with an extended range, Reuss said.
'Signature' look
