DETROIT -- General Motors named a former AT&T executive who served as the automaker’s voice in Washington after its U.S.-steered rescue to become global chief of Cadillac.
Robert Ferguson, 53, who has been GM's vice president of global public policy, is now vice president of Cadillac worldwide, a new position. He reports directly to GM CEO Dan Akerson, GM said in a statement.
Ferguson was hired by Ed Whitacre, then GM CEO, as part of a wave of outsiders charged with re-inventing the company after its 2009 bankruptcy. In his first automotive operations role, Ferguson will attempt to transform the American luxury brand into a strong worldwide player and better challenge Asian and European rivals.
