Retail

Chevrolet Spark sales are heating up

Chevrolet is targeting the Spark at urban dwellers through events in major metro areas, such as this one last month in Santa Monica, Calif. GM expects the minicar to be rolled out nationally by year end.
MC
By:
Mike Colias
October 01, 2012 05:00 AM

DETROIT -- Texas Chevrolet dealer Rox Covert is in truck country. But you wouldn't know it from the way customers snapped up all 16 Spark minicars he had on his lot since August.

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