Subscribe
Marketing

Chevrolet to part ways with longtime ad agency Campbell-Ewald

BS
By:
Bill Shea
April 23, 2010 05:00 AM

DETROIT -- General Motors Co. said today it plans to move its remaining Chevrolet advertising work away from Campbell-Ewald to a rival -- ending a relationship dating back to 1919.

Featured Stories

Dealership buy-sell database updates: AutoNation, Top 150 groups among dealmakers across 6 states
Dealership buy-sell database updates: AutoNation, Top 150 groups among dealmakers across 6 states
Live updates on tariffs: Mitsubishi holds imports at ports
Live updates on tariffs: Mitsubishi holds imports at ports
GM CEO Mary Barra’s 2024 compensation rises to $29.5 million
GM CEO Mary Barra’s 2024 compensation rises to $29.5 million
Congress Conversations: Live talk at 1 p.m. April 16 on tariffs, car pricing and shopper trends
Congress Conversations: Live talk at 1 p.m. April 16 on tariffs, car pricing and shopper trends

Latest News

Read the Automotive News Digital Edition for April 14
PACE pilot finalists
Auto industry innovation shines
GM CEO Mary Barra’s 2024 compensation rises to $29.5 million
Staying current is easy with newsletters delivered straight to your inbox.

See More in Marketing

How auto tariffs will affect marketing spending
GM, Tesla win S&P Global Mobility’s 2024 Automotive Loyalty Awards
Daily 5 report for Feb. 24: Another casualty of the EV pullback: Naming conventions
TikTok’s new auto ads — what car brands and dealerships should know
Staying current is easy with newsletters delivered straight to your inbox.