Automakers

New ads aim to elevate Chrysler brand

Chrysler's new ad campaign, with the tag line "Engineered Beautifully," is intended to clarify the brand's image. A Chrysler group executive said the brand had been "a little schizophrenic," perhaps better known as a "collection of nameplates" than as a brand that embodies certain common qualities. A full-line Chrysler print ad is shown.
BW
By:
Bradford Wernle
May 21, 2007 05:00 AM
Tech appeal

A Chrysler brand ad showcases these technologies.

  • Cylinder deactivation

  • MyGIG hard-drive entertainment system

  • Swivel 'n Go seating

DETROIT -- Out goes the old slogan; in comes the new. The question is: Will a change in advertising lift the struggling Chrysler brand?

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