Automakers

Chevy has lofty goals for redesigned Malibu

RK
By:
Rick Kranz
September 08, 2003 05:00 AM
Baiting the hook

Chevy execs hope a wide range of features will make the Malibu appeal to a broad range of buyers. "The objective was to put out a wider net so that we could catch more fish," says Gene Stefanyshyn, vehicle line executive.

Standard

  • Power height adjuster on driver's seat

  • Tilt, telescoping steering column

  • Power windows, door locks, outside mirrors

  • Driver information system that warns of things such as ice forming on the road and the key fob's battery life

  • Homelink system for programming garage door opener

  • Powered adjustable brake and accelerator pedals (LS, LT models)

  • Antilock brakes, traction control (LS, LT)

  • Fixed skylight over rear passengers (Maxx)

  • Rear seat moves forward or backward 7 inches to increase passenger or cargo space (Maxx)

    Optional

  • Remote start: By pushing 2 buttons on the key fob, the engine can be started as far away as 200 feet from the car.

  • Head curtain side-impact airbags

  • Heated front seats

  • DVD player with 7-inch screen

  • BURLINGTON, Vt. -- Chevrolet wants to boost Malibu sales by an ambitious 80,000 units when the redesigned 2004 car hits the streets this month.

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